by Terence Keegan
How much ?game? do game consoles still have?
One in eight video game consumers (13 percent) uses a console system for ?non-gaming? activities such as video or music on a daily basis, according to new findings by PwC released ahead of next week?s E3 industry convention.
Especially for gamers who subscribe to online services and/or routinely stream content, PwC says, ?It is a practical matter to use their console for non-gaming activities. Their console is already part of their entertainment system and many use it as a replacement for a cable subscription.?
Indeed, 38 percent of so-called ?heavy? gamers ? those who play games on consoles, PCs, and/or mobile device more than 10 hours per week ? use their consoles for ?non-gaming? activities for at least 4-5 hours per week.
Among the study?s other findings: The average gamer spends 3.7 hours per week playing games on a console, while spending 2.2 hours per week streaming movies or TV shows via their system. (Compare these findings to Microsoft?s claims in April that its Xbox Live user base now spends more time, in aggregate, consuming video and music than it does playing video games on the Internet-connected console, via The Wall Street Journal.)
PwC?s findings are based on a survey of 570 adult men and women between the ages of 18-59, conducted in 2012, as well as a subsequent survey of 50 teens aged 13-17. The firm also conducted focus groups to gain deeper insight into the underlying reasons for consumers? gaming behavior and preferences.
The full PwC report, ?The evolution of video gaming and content consumption,? is available for download here (free registration required).
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