Sponsored By NoelInfoServices.com
There are a few methods to generate clients on the internet. The 3 most popular techniques are:
? Generic listing in the search companies such as Google
? PPC (Pay Per Click) advertising
? Paid ads in online sites and directories
The strategy you choose will depend upon a number of factors and each method may be applicable for different photographers at various times in their business cycle. Let?s take a look at each methodology in turn and analyse its strengths and weaknesses. In this article we?ll look at the first of these techniques.
Common Listing In The Search Engines
In principle, this is the most convenient method and the one which each cameraman wants. Everyone wants to be number one in Google for the search term ?wedding photography?. However with about 95 million (95,000,000) internet pages being returned for this key term, it is not reasonable for most photographers to try to achieve that goal. However by carful use of SEO (Search Engine Optimisation) methodologies either thru work on their lonesome or by hiring a consultant SEO specialist, it?s possible to aim towards less competitive terms which would be focused on a neighborhood like ?wedding photography Kent ? and generate traffic this way.
It?s important to follow some essential guidelines before starting out on a SEO campaign. Remember the three things that must be in place before you consider promoting a specific search term for your website:
? The term must be relevant for your business. There is not any point in being number one on Google if the people who come to your site are not especially interested in what you do
? The term must generate traffic. Use the Google keyword tool to guess the amount of visitors you will get if you do well for the term Remember the 1 spot takes a high percentage of all traffic.
? The term should have low competition. If you try to compete with a robust existing competitor, then it might take you a very long time to get results, if ever.
The drawback is that the effort required to do the market analysis, change the internet site and promote it takes both time and money and the results aren?t instant. A typical SEO campaign will take 3 to 6 months to begin to generate results.
Conclusion: A good methodology for the long term. Research the field and hire a SEO expert to help. The time and money invested will pay off.
Pixcellence Wedding Photographers cover all of the UK. For more information on Wedding Photography London please visit their internet site.
Sponsored By NoelInfoServices.com
Source: http://noelinfoservices.com/2011/09/07/archives/30623
beowulf beowulf todays news lion king 3d lion king 3d bergen bergen
কোন মন্তব্য নেই:
একটি মন্তব্য পোস্ট করুন